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RETAIL CONSULTANCY

Opening a retail store is not just about opening its doors as you enter the industry. Adaptation and continuity to changing conditions have become extremely important with different business models and consumer variables that have emerged with the effect of digitalization and social platforms.

As The Process Log Consulting, starting from the plans we have prepared for companies; In addition to the store location, store architecture, team building, training to the store team, we also provide support under the headings of store operation, store visual merchandising, store budgeting and target setting.

We will work with you to create a retail store that will represent your brand. We offer unique and interesting concepts for our different customers such as domestic and international ready-made clothing and other retailers, restaurants, cafes, bistros and pubs with whom we do business.

If you are looking for a team member for your store or head office departments, we support you in creating the right team with our recruitment specialist solution partner HR companies. We act by adopting the philosophy that the right personnel for the right job increases productivity, and we recruit from various positions to form teams in the Store and Headquarters.

We work with you to create and deliver versatile, omnichannel retail solutions to run your entire retail business. The Process Log Consulting provides digital transformation services to companies by using technologies based on various ERP (Enterprise Resource Planning) software.

Today, ideally, a business operating in the field of production uses the same ERP system in all matters related to its field. A single database can contain several software modules. In this way, we can gather all the systems of our customers under one roof and ensure their efficiency.

We make presentations to our customers by conducting market and competition analysis, collecting, and interpreting comprehensive data about the characteristics of customers and competitors in the sector.

The identification of direct or indirect competitors, the strengths and weaknesses of firms, as well as the analysis of their services provide a solid basis for the improvement of your company’s corporate strategy.

It is our priority to compete with our customers by presenting the competition in the most comprehensive and correct way and to ensure the continuity of the company.

In line with the company standards of our customers, we carry out applications by making in-store valuations with an objective point of view. We identify the strengths and weaknesses of the companies, work together to fix them and offer solutions.

With the evaluation, we aim to measure the training and performance of the employees and to create a standard working environment by testing whether the employees apply the company procedures.

Store Space Management is one of the most important issues facing retail managers today. The way you showcase and present a particular product can attract or repel your customers. Correct planning of the area used to increase sales and profitability is very important in retail.

The return on investments made in the field of pricing in businesses is much higher than in other fields.

Today, institutions can determine the most profitable products by investigating the reasons for their low profitability. They create the right strategies for business processes by choosing the customer portfolio.

They may lose time while acting on issues such as pricing, analysis, product groups, customer portfolio, process improvements within the profitability management.

Thanks to the solutions we offer to our customers as The Process Log Consulting, you can better measure the performance of your company and make the right decisions faster to take your business forward.

Today, the use of social media is increasing and increasing its impact. There are over 3 billion social media users in the world. It is extremely important for companies to use potential channels correctly and to offer personalized shopping experiences.

Campaign Management is absolutely essential in today’s retail. In this way, companies can communicate with their customers correctly, develop their relationships and compete in today’s market by establishing brand loyalty.

Correct Campaign Management is extremely beneficial for retailers.

They can offer product options according to the preferences of the customers, access the data in their systems and analyze this information.

Companies can expand their customer portfolio, understand their shopping habits and work on planning the right campaigns. In this way, they can be productive by doing much less work instead of working for days.

Retailers can automate email campaigns, including social media, and be efficient by sending the right messages to the right people.

Selling in merchandising is not just about selling products. Stores are not only sales areas of brands, but also commercial ambassadors that reflect the brand’s face and corporate identity.

Sales Management is an important subject that includes store employees, corporate culture, customer relations and compliance with company procedures, profitability and visual placement, sales targets.

The purpose of Sales Management is important in terms of generating sales and ensuring the continuity of the company among competitors. At The Process Log Consulting, we treat “sales” as a retail science, and we help the customers we serve.

Audit in merchandising is the periodic inspection of compliance with the corporate structure and legal processes determined by the general directorate, in accordance with company procedures. The purpose of these inspections is to take precautions in advance by identifying unknown deficiencies.

Maintaining discipline and order in stores, and the performance of store managers and teams are another determinant aspect of audits.

Determining the criteria and stages for the inspection of stores, establishing inspection departments, and conducting store inspections are among the services we offer.

The branding process, the first stop of a long journey, is to create a brand perception. The product is the next stage after your decision to embark on the brand journey. In this case, we can say that the first rule of creating perception is “product/service”. Thus, we can start with a product/service analysis.

We provide pre-process presentations of product/service designs that will be developed for the target audience of our customers and serve in the direction of creating a brand.

Our data-driven approach and the knowledge of product management expert teams enable us to accurately assess and improve your product management function. Most importantly, it assists your company in helping your company bring customer-focused products to market faster.

Category management is a term commonly used in the retail industry. Category management is an important detail not only for managing product groups within the store, but also for companies to purchase and group products more efficiently. Sales and sales follow-up of the right grouped products in the store

The Process Log Consulting helps you organize your company’s supply sources, analysis the market, pricing, and profitability.

Stock management is important for companies. Inventory management for companies and the approaches we will use in line with the analyzes to be made, will be the priority of our merchandising team.

A correct stock management will increase the efficiency of companies and provide dynamic circulation.

We support our customers with sales performance analysis, margin performance analysis, product life cycle, category performances, colour and size scale analysis, end-of-period stock analysis, stock order and stock target analysis.

As much as branding and marketing, merchandising is an important issue. Brands and retailers are driven by merchandising divisions. The merchandising division is the core of the product base business, acting as a bridge between all departments such as marketing, design, stock, product development and production.

Merchandising in merchandising is defined as the right product, the right price, the right time, the right quantity and the right location and is called 5P marketing. In addition, with the development of digitalization and information technologies today, interest in customizable products has made it necessary to carry out studies to update the definition of merchandising. We can support your success by strategically planning your brand and store operations.

As The Process Log Consulting, we provide purchasing strategies to increase sales and profitability by focusing on brand strategy, purchasing, sales and purchasing forecasts, stock analysis, pricing, campaign planning, delivery and customer service.

Performance indicator or key performance indicator has become indispensable for companies. It is of great importance to set targets for the future, based on KPI measurements and evaluations and the company’s past performances.

Using KPI metrics is an important way for businesses to set business goals. In this way, companies can regularly check their performance and focus on the points that need improvement.

The Process Log Consulting supports the determination, auditing, and development of KPIs specific to the industry, company and departments.

We make reporting presentations to measure the performance of companies in the developing retail industry. With the data provided by our reporting techniques, we ensure that the management teams take the necessary action plans. The improvement of companies’ reporting skills provides a positive increase in sales.

MERCHANDISING EDUCATION

The aim of the training is to give information about product management to stores and regional managers. To teach middle level managers all their sub-tasks and responsibilities, especially creating product groups, budget management, allocation, purchasing, visual product presentation.

The aim of this training, prepared for store employees, is to attract the attention of customers and to show the products interesting, thanks to the basic merchandising training, on the effect of product visual presentations on sales.

The sections within the store must be of a certain standard, and at the same time, it must be applied with a presentation that will ensure the satisfaction of customer habits. However, in order for the company to create the same perception in all stores, it is important to adapt this standard application according to the store customer profile and the physical structure of the store.

The aim is to provide customers with easy shopping opportunities by displaying the right product in the right place.

As The Process Log Consulting, Sales Management Training is to direct store sales teams in a customer and sales-oriented manner.

With sales management training, besides working productively and in a team spirit, ensuring the adaptation of new sales personnel with orientation trainings.

There is extreme competition in business life. Customer service management is an essential part of a successful business operation in a fiercely competitive environment.

Retailing starts before the customer enters and continues with after-sales services. Providing customer continuity with After Sales Customer Service Management is the main goal of the training.

Customer service management is a process in which companies face customers.

The aim of the training is to teach basic store analytics for store managers and regional managers. The training teaches basic reporting and analysis mathematics that store management may need. Thanks to the practical reporting to be given, the managers will be able to evaluate the store sales with numerical data and make presentations to the management.

The purpose of this training is to train the Store Manager and Assistant Manager.

Candidates for management to participate in the program are taken into orientation in accordance with company procedures and standards. At the end of the program, suitable candidates continue their duties as managers.

This training has been specially prepared for Store Regional Managers. Managers will be given information under the main headings of all merchandising, as well as general store management. In addition, exemplary case studies and presentations will be made in the training, and measurements will be made with numerical evaluations.

KPI analysis and creative approaches will be supported by case studies.

The purpose of this training is to teach all employees how to use the sales area in the store effectively. The knowledge that the importance of using products and equipment in the store will have a positive effect on sales will be conveyed in practice.

Selling is a difficult process; good management of the sales process is vital for companies to survive.

In time, It is extremely important for companies to develop strategies that are suitable for changing conditions, as there are many variables such as customers, customer needs, rival companies, market dynamics and many variables.

In Stock Management Training, all store employees are informed about the ratios of store stocks and their storage conditions. An effective inventory management provides a balance between customer satisfaction and company profits.

Stock management; It is the training of controlling the volume, variety, price and location of a business’s current products. All store managers, store teams and store regional managers can attend the Product Stock Management Training.

With this training, it is to teach all employees to use their time effectively during working hours, to show the importance of time management in the person, to make good use of time by planning ahead. In addition, to develop effective and efficient planning by developing personal time management of employees.

In this training, Priority is given to ensure that the store employees cope with the difficult situation they encounter during the working hours. The main causes of stress and its effect on business life, stress management and problem-solving stages are given in the training.

MANAGEMENT CONSULTANCY

With its innovative budget management method, The Process Log Consulting provides support in the preparation, sustainability, and development of reliable and flexible budget management compatible with strategy, brand, sales and product management.

We plan the activities to be carried out annually and work to ensure that you achieve the planned results. Thanks to the annual budget plans prepared, companies make fast, efficient and decisions. Companies manage processes by planning sales targets in accordance with budget targets.

(KIP) Key Performance Indicators are important tools for companies to achieve their sales and planned budget targets. Using KPI metrics is a way for companies to set their business goals. Thus, companies can determine their performance by measuring sales, stock management and campaign performance analysis.

The Process Log Consulting supports the sector, companies, and departments in determining, auditing and developing specific KIP.

Branding is the process of creating a unique and solid perception from the eyes of consumers. Brand: It is a permanent and unique business identity that is intertwined with personality, originality, likability and a combination of many things. Branding is finding a recognizable place for your business or yourself among dozens of people, products, services or businesses.

Our knowledge-based and data-driven approach from product management teams enables us to accurately analyse and improve your product management functionality. It can help your firm get its products to market faster.

As The Process Log Consulting, it is our priority to help you manage and improve your company’s product management process.

In this process, we will support you with analytical methods by helping you solve problems of mentoring and coaching, product management, process and system development, product lifecycle.

It is important for companies to analyze their costs, to determine the cost components that affect performance and to take the necessary actions.

Pricing plays an important role among the investments that businesses make to increase their profitability. Accurate pricing is vital for companies.

Thanks to the solutions offered by The Process Log Consulting, we can better measure your company’s performance and help you make the right decisions that will take you forward.

Company procedures are important for companies. It is necessary for all working personnel to know the legal obligations that must be complied with and act accordingly. Company procedures ensure that employees are informed about the various benefits and programs offered by the company.

The functioning of the procedural process, ensuring that all employees are treated equally, provides a high level of job satisfaction, and increases productivity.

As The Process Log Consulting, the procedure process is prepared in accordance with each company’s own standards and labour law regulations.

Defining the duties and responsibilities of company employees increases the success rate within the team. By clearly stating the duties and responsibilities of the personnel, it ensures that the personnel know their areas of authority and responsibilities related to their own work.

As The Process Log Consulting, we can help you determine the suitable positions for your company.

When companies realize planned or unplanned growth, they implement their growth and expansion strategies. If companies do not make the necessary planning, their operational structures become cumbersome.

While companies are preparing their budgets, the department setups that will support their growth strategies should be planned.

As The Process Log Consulting, we ensure the growth and development of your company by performing special department setups for your company.

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